The region of La Axarquia is located at the most eastern part of the province of Málaga to the east of the capital. It has an area of 1.023 km2 and its population exceeds 202,325 inhabitants. It is composed of 31 municipalities: Alcaucín, Algarrobo, Almáchar, Alfarnate, Alfarnatejo, Arenas, Árchez, Benamargosa, Benamocarra, El Borge, Canillas de Aceituno, Canillas de Albaida , Colmenar, Comares, Competa, Cútar, Frigiliana, Iznate, Macharaviaya, Moclinejo, Nerja, Periana, Rincon de la Victoria, Riogordo, Salares, Sayalonga, Sedella, Total, Torrox, Vélez-Málaga and La Viñuela, and 67 districts, or smaller population units that convert this area of the province of Malaga to a real map spotted with enclaves of population impregnating the whole region and being Vélez-Málaga the head of itself.
Cultivation of tropical fruit has much proliferated in La Axarquía, avocados and mangos, regarding the diversification of these products, avocado already counts with some companies that are dedicated to industrialize it, transforming avocado into Guacamole and sauces, such as extraction of oils from avocado for different uses mainly cosmetic.
CEDER Axarquia plans the project of the diversification of agricultural and livestock resources in response to determinated situations like overproduction, non proper marketing or even situations of low production where farmers and agri-food sector companies no longer perceive their economic performance.